Background: Stretchy Pants offers fun, lighthearted and informative walking food tours around the cutest neighborhoods in San Francisco.

Challenge: With so many other food tours in the city, how can Stretchy Pants differentiate and get into the radar?

Target Audience: The “Delusional Foodie”

Insight: Even when people consider themselves to be locals, they don’t know all the hidden culinary gems their city has to offer.

Strategic Approach: Stretchy Pants is a tour designed for the delusional foodie who needs to rediscover all the flavors in their city.